Runs split tests on product attributes and page designs, tracks goals such as page visits and element clicks, and reports which variant converts best.
Verified Technical Specification
Magento 2 Google Tag Manager by Magepal
Adds Google Tag Manager with an extensible data layer of product, cart and order data; GDPR cookie restriction aware.
Technical Architecture & Compatibility
PricingFree
Free Community License
Supported EditionsFor Magento 2.0.x, 2.1.x, 2.2.x, 2.3.x and 2.4.x
Open Source & Adobe Commerce
Latest Versionv3.0.2
Released 2026-05-15Features & Capabilities
•GTM container injection
•data layer with 60+ elements
•order conversion tracking
•customizable data layer API
•cookie restriction mode support
About the Developer
Magepal
Magento 2 extension developer publishing many free modules on GitHub (GTM, SMTP, admin tools) and selling premium GTM, GA4 and email add-ons.
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